Inspired by competitive sports.
Produced sustainably in Europe.
Noser Fashion is the label of the former mountain biker and World Cup participant Stephan Noser from Liechtenstein.
Be fully present in every second. And always rely on the best material. Stephan has translated this ambition into fashion. More precisely: in the dress code performance. For people who want more from life and who give everything for it.
Performance is the standard that the entire company sets itself. Everything we do must meet the highest standards. By this we mean, on the one hand, the uncompromisingly high quality of the product, and on the other hand, appreciative and sustainable action in all questions of production and in the use of resources.
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Manufacturing at the highest level.
The value creation for Noser Fashion takes place exclusively within Europe. We develop the design in Switzerland. Fabrics and yarns come from Italy and Austria. Our sewing shop is based in Slovakia. Mutual appreciation, short distances and maximum transparency are essential for the high quality of our products. We want to set an example for more sustainability and more respect in the textile industry.
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Sustainability should not be a fashion.
Today everyone is talking about sustainability. For us, it starts with a long-lasting piece of clothing that you will enjoy wearing day after day and on many occasions for years to come. In addition, we pay attention to high ecological standards when selecting materials. Here we have international certifications. And without being legally obliged to do so.
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OEKO-TEX® STANDARD 100
The OEKO-TEX® STANDARD 100 is considered an international benchmark for guaranteed freedom from harmful substances and textile safety. All materials are targeted, right down to yarn, buttons and zippers. The more intensively a product is worn on the skin, the stricter the procedures and testing criteria are.
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STeP by OEKO-TEX®
Our Swiss production partner has its own production facility in Slovakia. This is certified according to STeP by OEKO-TEX® - and therefore meets the highest requirements in terms of environmental protection, social responsibility, occupational safety, health protection and quality management.
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bluesign®
Furthermore, our Noser Fashion is BLUESIGN®-approved. This means that environmentally harmful influences are excluded from the production process as much as possible. In addition, bluesign® monitors compliance with technical standards and environmentally friendly disposal during production.
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SEAQUAL® YARN
The Seaqual Initiative is an NGO that campaigns against plastic pollution in the oceans and has launched numerous cleanup programs. Upcycled marine plastic is created from the recovered waste - including in the form of high-quality yarns (SEAQUAL® YARN), which we use for our polos.
“Inhale. Exhale. Focus. It's about to start. Quick check: Am I ready? Is everything in place? Of course I'm ready. And how everything fits. 3-2-1-Go.”
Stephan Noser has already thrown himself into many valleys, for example as a mountain bike professional in the national team. Always gave everything. Sometimes lost and always won. Of experience, of self-confidence. We always have the certainty that top performance is only possible if everyone gives their all and strives for perfection in every detail.
After his active career, Stephan learned about the technical possibilities in the textile sector. As a result, a convincing idea emerged: The Dress Code Performance brings the outstanding functionality of clothing for elite sports into the fashion sector.
The result is elegant and sporty shirts, blouses, polo shirts and trousers that keep you cool in the heat, allow water to simply roll off and effectively wick away sweat. And all of this with an optimal fit and high wearing comfort.
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